Meet Saray
I’m Saray Palmisano, a career coach, product marketing leader, and strategist based in the Bay Area.
Years ago, I met a priest on a dusty road in the Costa Rican rainforest. He told me something I have never forgotten: “Getting what you want in life is easy. Figuring out what you really want — that’s the hard part.”
I built my coaching practice to help people with “the hard part”, to pause, get honest, and choose more intentionally.
Alongside coaching, I have spent more than 15 years building global marketing campaigns, leading teams, launching products, and shaping go-to-market strategy inside large technology companies.
That experience taught me the power of insight: how to understand a market, tell a compelling story, identify what makes something valuable, and move with strategy.
Today, I bring that same strategic lens to people.
I help clients understand their own patterns, strengths, desires, constraints, and opportunities — then translate that clarity into more intentional career decisions, stronger positioning, and next steps they can actually act on.
Because career growth is not just about getting chosen. It is about choosing well.
The right career move is not always the most obvious one.
Sometimes it is not the bigger title, the familiar path, or the opportunity that looks best on paper. Sometimes the real work is slowing down long enough to ask a harder question: What do I actually want next — and what kind of life do I want my work to support?
That is the question at the center of my coaching practice.
I work with smart, capable people who are navigating career transitions, job searches, leadership growth, offer decisions, negotiation, burnout, reinvention, or the quiet realization that the version of success they have been chasing no longer feels like the right fit.
My work is part strategy, part reflection, and part honest conversation. Together, we clarify what matters, name what is not working, and build a path forward that feels both grounded and expansive.
Your career should power your whole life, not define it.
“Saray helped me unpack my goals, clarify my path, and step more fully into who I am both professionally and personally.”
—Former Client
“Getting things done — quietly, consistently, and effectively — is Saray’s love language. And that’s exactly what makes her such an exceptional life and career coach.”
—Former Client
“Saray brings kindness, openness, empathy, and thoughtful questions that help you find clarity, accountability, and inspiration.”
—Former Client
Working together towards your goals
Clients often come to me when they are asking questions like:
What do I want next?
How do I tell my story more clearly?
Should I stay, leave, pivot, negotiate, or start over?
How do I make a move that supports the life I actually want?
My role is to help you untangle the noise, find the throughline, and move forward with more clarity, confidence, and self-trust.
Whether you are actively job searching, considering a major career change, rebuilding after burnout, stepping into leadership, or simply feeling ready for a more honest conversation about what comes next, this work is here to help you make the next chapter more intentional.