I know what it's like to build a life that no longer fits.
For much of my early life, I followed opportunities rather than choosing a direction. I moved from science to public relations to marketing, learning and growing along the way, but rarely stopping to ask where I actually wanted to go.
Then, in my thirties, I took a hard look at the life I'd built and realized it wasn't the life I wanted.
I made a promise to myself to be more intentional. I started asking better questions, researching and applying frameworks for making decisions, and taking deliberate steps toward a different future.
It changed my life.
Over time, I built a career I genuinely loved, married the love of my life, traveled the world, and created a family and life that once seemed out of reach.
That experience shapes how I coach today because I know first hand how powerful it is to get clear on what you want. And I know that getting there takes vision, strategy, courage, and action.
Stop building the default life.
Maybe you're at a crossroads you never expected. Or maybe you've achieved everything you set out to do, only to realize it doesn't feel quite the way you imagined.
You want meaningful work that makes the most of your talents. The freedom to enjoy the people, places, and experiences you love. A future that feels exciting, purposeful, and distinctly yours.
I believe you can be ambitious and present. Successful and healthy. Strategic and human.
I help people define what success means to them, understand what's standing in the way, and build a practical strategy for a career—and a life—they're excited to wake up to.
A coach in your corner.
For more than 15 years, I've coached hundreds of people through job searches, career transitions, leadership growth, entrepreneurship, and some of life's more uncertain chapters.
I've worked with people who knew exactly what they wanted but couldn't figure out how to get there. People who had lost confidence after a layoff. People who were successful on paper but deeply unhappy. And people who had so many possible directions that choosing one felt impossible.
I've seen how much can change when someone has the right combination of perspective, strategy, and support behind them.
My approach is deeply personal, but always practical.
I care as much about the details as I do about the bigger vision. I'll help you see your situation from a new perspective and give you the kind of candid advice that everyone needs when weighing big life moves. I'll help you challenge your own assumptions, share my honest perspective, and make decisions with greater confidence.
And then we'll get to work.
One day, that might mean rethinking the direction of your career. The next, it might mean rewriting your résumé, preparing for an interview, navigating a difficult conversation, or negotiating an offer.
My clients will tell you that I'm genuinely invested in the people I work with. I celebrate their wins, help them navigate setbacks, and remind them of their strengths when they've lost sight of them.
Some clients come to me for a single career transition. Others return over many years as their goals and lives evolve.
What matters to me isn't how long we work together. It's that our work helps you build something meaningful and changes your life for the better.
I've spent my career turning big ideas into reality.
Before making coaching the center of my professional life, I spent more than 15 years in technology and marketing, helping build and launch products, marketplaces, programs, communities, and new businesses at companies including LinkedIn, Pinterest, and Minted.
As a product marketing leader, my job was to understand people, recognize opportunities, identify what made something valuable, and develop a strategy to bring it into the world.
In many ways, my career has been about making valuable things impossible to overlook.
Today, I apply that same expertise to people.
A career transition has more in common with launching a successful product than you might think. You need to understand what makes you marketable, where your strengths matter most, how to communicate your story, and which opportunities are worth pursuing.
Then you need a focused strategy to make it happen.
I love helping people recognize the strengths, possibilities, and opportunities they may not see for themselves—and translating those insights into meaningful progress.
Before I was a product leader, I was a scientist. My background in ecology taught me to see patterns and understand complex systems and my career in product marketing taught me to turn those insights into strategy and results.
Today, I bring both perspectives to coaching. I'm particularly good at seeing what others might miss—finding the problem underneath the problem, recognizing untapped potential, and helping people turn possibility into meaningful progress.
“Saray helped me unpack my goals, clarify my path, and step more fully into who I am both professionally and personally.”
—Former Client
“Getting things done — quietly, consistently, and effectively — is Saray’s love language. And that’s exactly what makes her such an exceptional life and career coach.”
—Former Client
“Saray brings kindness, openness, empathy, and thoughtful questions that help you find clarity, accountability, and inspiration.”
—Former Client